GAEV Dental

GAEV Dental is an initiative by dentists, for dentists, with 16 practices now affiliated. At GAEV Dental, the client is central, and the best possible personal dental care is provided.

Professionalisation of existing digital signage screens

For several years, Wachtkamerschermen® have been present in affiliated practices, but no clear policy had been developed for them. Additionally, GAEV Dental was growing, and the new practices also wanted to switch to Wachtkamerschermen®. By this time, Lilian Sleper-Drost had started at GAEV Dental as Marketing Coordinator, and one of her first projects was to professionalise the digital signage.

Lilian discussed this during a practice managers meeting, and it emerged that the current digital signage broadcasts were perceived as 'too busy.' Individual practices also wanted more input on the messages and topics displayed on the screens.

Content strategy developed

With this feedback in mind, Lilian contacted Wachtkamerschermen®, and together they developed a content management strategy. The first step was to build a new basic playlist to create more uniformity and a calmer appearance. The playlist was structured to include both GAEV Dental-wide messages and practice-specific messages. These could include introducing new employees or a personal message from a care provider who is retiring and wants to thank all patients.

Dental practices fully supported

In addition, various practices expressed a desire to be relieved of the maintenance of the digital signage screens. It was agreed that practices could send their adjustments to the Content Manager at Wachtkamerschermen®, who would handle the updates. The Content Manager also posts overarching messages at the request of GAEV Dental, which is convenient as practices do not have to do this themselves.

Furthermore, the Content Manager at Wachtkamerschermen® has an advisory and monitoring role. For example, practices are alerted to outdated messages or messages that are less readable. This enhances the quality of the information provided.

Lilian from GAEV Dental states: "Digital signage has become an important communication channel for us. In my role as Marketing Coordinator at GAEV Dental, I identify needs and coordinate these activities with one of our external parties, such as Wachtkamerschermen®. We have now laid a solid foundation, and I am very pleased with it!" Lilian also notes that digital signage is much more vibrant in the practices than before: "Practices are now much more active in keeping their own digital signage up-to-date and also contribute ideas for topics or themes. This fits perfectly with the philosophy of GAEV Dental: together we come to the best solution!"